case studies
genuine tea
Genuine Tea, a well-loved Canadian brand known for its top-notch quality, has received several notable awards, including being named Best Tea in Toronto for three years running from 2017 to 2020. Their journey gained significant attention when they appeared on the popular TV show "Dragons' Den," where they struck a key deal with entrepreneur Arlene Dickinson.
In partnership with Trendfluence, Genuine Tea has experienced a transformative digital presence. Leveraging our expertise in content production, Trendfluence has meticulously crafted and captured captivating visuals, both in photography and videography, tailored for various platforms including social media, web, email marketing, and out-of-home advertising.
Additionally, Trendfluence has taken charge of Genuine Tea's social media plans on popular sites like Instagram, Facebook, and TikTok. By designing unique digital campaigns that fit Genuine Tea's identity, our team has successfully grown the brand's social media following to over 14 thousand active fans.
fujifilm
Fujifilm is a leading global company known for its innovative imaging and photography products. From cutting-edge digital cameras to high-quality film, Fujifilm continues to push the boundaries of visual technology.
Trendfluence played a crucial role in establishing FUJIFILM Canada's presence across digital platforms by splitting FUJIFILM North America into two distinct accounts: FUJIFILM USA and FUJIFILM Canada. Managing their social media presence and overseeing production, our strategic approach incorporated Canadian nuances into digital platforms, initiated continuous strategic social series, and cultivated a thriving FUJIFILM Canada creator community.
vetchy
Vetchy is a California based sustainable swimwear brand that quickly rose in popularity throughout mainstream media and celebrity style alike. Launched in 2019 alongside Miami Swim Week, Vetchy has always had a key focus on sustainability by utilising plastic bottles that may otherwise be wasted or not properly disposed of. Women founded and owned, Vetchy stands out from the rest by highlighting colourful prints, playful patterns and flattering lines for all body types.
Trendfluence has been instrumental in driving Vetchy's growth, deeply involved in every digital avenue from influencer campaigns to celebrity partnerships. Through this collaboration, Vetchy has successfully aligned with notable figures such as Paris Hilton, Erika Girardi from RHOBH, and personalities from The Challenge like Nany Gonzalez and Jenna Compono. Beyond Trendfluence’s strategic outreach, their proficiency in production and social branding has elevated Vetchy to celebrity status.
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